A “buy one get one 50% off” promotion, common at retailers like Zumiez, involves purchasing one item at its regular price and receiving a second item of equal or lesser value at half price. This type of offer incentivizes customers to purchase multiple items within a single transaction to realize a cost savings. For example, if a customer buys a t-shirt for $20, they can acquire a second t-shirt, provided it’s priced at $20 or less, for $10.
Such promotions serve as a strategic tool for retailers to stimulate sales, clear out inventory, and attract new customers. The allure of a discounted second item often prompts consumers to spend more than they initially intended, thereby increasing the overall transaction value for the business. Historically, these types of offers have proven effective in driving foot traffic and boosting revenue, particularly during slower sales periods or seasonal transitions.
