The act of acquiring individuals to subscribe to a Twitter account through payment or other incentivization methods represents a direct attempt to inflate the perceived popularity and reach of that account. This involves engaging with third-party services or platforms that specialize in providing followers, often through automated accounts or incentivized sign-ups. For example, a user might pay a fee to a website promising to deliver a specified number of new followers to their Twitter profile within a defined timeframe.
While seemingly offering a quick solution to enhance social media presence, the acquisition of these artificial subscribers can have several impacts. Historically, users and businesses have engaged in such practices to project an image of authority, attract genuine followers, or boost marketing campaigns. However, the perceived benefits are often outweighed by the potential for diminished credibility, reduced engagement rates, and violation of platform policies.