The creation of business cards incorporating raised spot UV involves a dual design process. First, the base artwork for the card is established, including all standard text, logos, and graphical elements. Separately, a vector mask is prepared, delineating the specific areas intended to receive the raised, glossy UV coating. This mask operates as a stencil, instructing the printing equipment where to apply the varnish. Successful implementation requires precise alignment between the base artwork and the UV mask to avoid misregistration and ensure a clean, professional finish.
Cards featuring this technique offer a tactile and visual enhancement that can significantly elevate brand perception. The selective application of the raised, high-gloss finish draws attention to specific areas of the card, creating a memorable impression. Historically, such specialized printing was costly and less accessible, but advancements in digital printing technologies have made it a more viable option for a wider range of businesses, allowing them to project a premium image.
