The ability to ascertain which users have shared one’s Instagram post pertains to understanding post reach and audience engagement. For example, a business account can leverage share data to identify content that resonates most with its followers and potentially attracts new audiences.
Understanding post share information offers significant benefits. It provides insights into content virality, aids in influencer identification (users with high sharing activity), and allows for a more granular assessment of marketing campaign effectiveness. Historically, such data was not readily available, making organic reach measurement challenging.