The process of organizing and executing the delivery of products sold through online platforms to customers defines the handling of order fulfillment across various sales channels. This involves selecting appropriate carriers, determining shipping costs, packaging items securely, printing labels, and tracking shipments until they reach their final destination.
Effective order fulfillment is crucial for maintaining customer satisfaction and building a positive reputation. Streamlined delivery operations can reduce costs, minimize errors, and improve delivery times, contributing to increased sales and repeat business. Historically, businesses have had to manage these complexities manually, but advancements in technology have introduced automated solutions and third-party logistics (3PL) providers to simplify the process.
