The phrase indicates the process by which an individual terminates their health insurance coverage with Blue Cross Blue Shield (BCBS). This action involves formally notifying the insurer of the policyholder’s intent to discontinue the plan, usually resulting in the cessation of coverage and associated premium payments. For example, a subscriber who obtains coverage through a new employer might seek information about the appropriate steps to end their existing BCBS plan.
Understanding the process is crucial for ensuring a seamless transition between insurance providers or when coverage is no longer needed. Proper cancellation prevents unexpected billing and potential gaps in coverage. Furthermore, documented confirmation of the termination provides crucial protection against future disputes regarding premiums or coverage obligations. The need to navigate health insurance policies is an increasingly important consideration for individuals and families due to the ever-changing landscape of healthcare options and regulations.