The process involves transforming ros wine into a frozen beverage, typically by blending it with fruit and ice. This chilled concoction offers a refreshing alternative to traditional wine consumption, especially during warmer months. A common preparation includes combining ros with strawberries, lemon juice, and a sweetener, then freezing the mixture before blending to achieve a slushy consistency.
Its popularity stems from the desire for light, flavorful, and visually appealing drinks. The beverage provides a lower alcohol content option compared to cocktails, and its versatility allows for customization with various fruits and flavorings. Historically, similar frozen wine beverages have existed, but the recent surge in its prevalence is attributed to social media trends and the widespread availability of ros wine.